Instagram Inspiration: How Upward Comparison on Social Network Sites Can Contribute to Well-Being

Abstract Passive exposure to others’ positive self-presentations on social network sites (SNS) such as Instagram has been repeatedly associated with reduced well-being, particularly by triggering upward social comparison and envy. However, prior research has largely neglected that upward comparisons on SNS may also facilitate positive outcomes, specifically media-induced inspiration, a motivational state highly conducive to well-being. We conducted two experiments that tested whether and how cognitive-affective processing of visual SNS postings results in inspiration. Study 1 (N = 270) provides first evidence that users react to more positive, optimized Instagram nature and travel posts wit…