0000000000789579
AUTHOR
Lucia Helena Esteves Dos Santos Laboissiere
Logos on environmental sustainability in wine production: How do Burgundy consumers perceive them?
Logos on environmental sustainability in wine production: How do Burgundy consumers perceive them?. 134.EAAE Seminar. Labels on sustainability: an issue for consumers, producers, policy makers, and NGOs
Evaluating consumers' willingness to buy environmentally friendly wines: A store experiment
poster + communication courte confidentiels; The French program Ecophyto 2018 aims at achieving a 50% reduction in pesticide use by 2018. The vine-growing sector being the second largest user of pesticides in France, there is a strong need for French vine-growers to engage in more environmentally sustainable practices. However, they will do so if they are sure that consumers are ready to buy environmentally friendly wines. Thus, the two main objectives of this study were to identify consumers' willingness to buy environmentally friendly wines and to estimate the impact of an information campaign. 220 wine consumers participated in the study. Each consumer came twice, at a 3-week interval, i…