The Branding value of LinkedIn for SMEs

By sharing content on LinkedIn using emotional branding, SMEs can provide performance outcomes to their companies. Both previous investigations on LinkedIn and other platforms, and our accepted hypotheses indicate that LinkedIn usage will enhance company performance. This thesis aims to investigate "How can B2B SMEs benefit through emotional branding using LinkedIn?". Employees' perceptions of Goals, Personal and Company Identification, Sharing Behavior, and performance are investigated to understand SMEs' emotional branding perspective. Additionally, control variables are added to provide more value to our thesis and make the answers more reliable. The study is investigated in terms of a m…