0000000000798111

AUTHOR

Pilar Pérez-ruiz

0000-0002-4007-8422

showing 1 related works from this author

Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness

2021

Abstract This research explores the creation of relational worth in an online social community through the lens of social capital theory. Virtual structural embeddedness and relational embeddedness as dimensions of social capital are assessed through the concepts of media dependency and parasocial interaction. Both constructs are regarded as antecedents of relational worth in online social communities, which develops through their users’ self-connection to the community. To test the proposed conceptual model an analysis was undertaken of data from 370 personal interviews with online social community users. The results showed that structural and relational embeddedness are both associated wi…

Knowledge managementEmbeddednessbusiness.industry020209 energymedia_common.quotation_subject05 social sciencesParasocial interactionContext (language use)02 engineering and technologyManagement of Technology and Innovation0502 economics and business0202 electrical engineering electronic engineering information engineeringOpenness to experienceConceptual modelMedia system dependency theorySociologyBusiness and International ManagementbusinessSocial community050203 business & managementApplied PsychologySocial capitalmedia_commonTechnological Forecasting and Social Change
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