Analysis of the psychometric properties of a banking instrument applied to the health sector

Different studies have shown the importance of corporate reputation, corporate image and corporate identity and how they are present in the healthcare field. These studies show that these terms establish reputation as a socially constructed asset, which has been gaining relevance in organizations due to its increasing importance as a strategic resource. The aim of this study is to analyze the psychometric properties of an instrument used to measure reputation in the banking field, in its Spanish version, adapted to the health sector, thus determining whether it is a reliable and valid instrument to be used in future research on samples of users in the health sector.In a pilot phase, the sur…