Who wants to live forever: exploring 30 years of research on business longevity

This article presents a systematic review of the existing literature on business longevity by conducting a bibliometric analysis of 142 papers published in the leading business history and management journals during the last three decades. The results show similarities (e.g. in explanatory models) and differences (e.g. in citation patterns, theories, and methods) between the disciplines, thus indicating that the literature is partially segmented into separate domains that prevent business longevity research from representing a truly unified field of study.