0000000000855477
AUTHOR
Enrique N. Serra Alegre
showing 2 related works from this author
Dimensión metacognitiva de las construcciones sintácticas suspendidas: Estudio descriptivo con pacientes afásicos españoles
2016
By taking into consideration conversational outputs from aphasic Spanish speakers, a functional characterisation of suspended syntactic constructions will be provided here. Suspensions of syntactic constructions may be initially thought of as attributed to a language processing deficit in people with aphasia, which is, in fact, only partly the case. An examination of conversational data demonstrates, however, that a comprehensive explanation of syntactic suspensions requires a re-assessment of this phenomenon in the realm of meta-cognitive processes associated with language behaviour. Five general types of procedures and contexts for suspended syntactic constructions will be proposed and di…
Notes on the use of rhetoric in t.v. advertising
1989
We intend to reflect on the use of Rhetoric in t.v. advertising starting from the survey of several spots given off by T.V.E. Therefore, we fix the structural organization of advertisements. Afterwards we study the rhetoric of spot in the sound and in the picture and, mainly, ¡n the conjunction of both bands; in this sense spots are normally based on a rhetorical figure that involves both bands. Our observations set up an essentially metaphoric basis to the construction of publicity message. We infer that advertising works with connotative signs, where the assembly of picture and sound tracks becomes the significant of metaphoric meaning that is insinuated.