Impact of COVID-19 on Business Model Innovation at EdTech Startups

Purpose: COVID-19 occurred at the end of 2019 and forced the world to change daily routines. Schools and offices were closed and needed to move to online mode. Educational technology (EdTech) aims to advance the learning results for students, foster individual approaches, and diminish teachers' burnout. The study aims to understand the impact of COVID-19 on business model innovation (BMI) at EdTech startups. Modern scholars show interest in researching firms that have various business models simultaneously. It is still unclear how business model diversification corresponds to its accomplishments. COVID-19 was a rapid and unexpected change. Hence, companies did not have much time to change t…