Building interpersonal trust in business networks: enablers and roadblocks

Purpose - This study examines how interpersonal trust forms in business networks and anchors relationships. Trust can be seen as a required factor and enabler for co-creation that is needed when business models are created. This study draws on empirical data from a case study of a Finnish business network in the healthcare and pharmaceutical industries. It seeks to answer the research question: How does interpersonal trust start to develop at the business network level and how it can be supported? Design/ methodology/approach – This article draws on a case study of a Finnish business network which was developed through theme interviews and observation conducted in 2012. Findings - The findi…