Investment Intention in Crowdfunding

2022

Crowdfunding is a form of investment that has emerged in the alternative financemarket. It addresses the unmet demand of small investorswanting toinvest in startups orcontribute to projects. In developing countries, this concept is recent,thus leadingto less activity compared to advanced markets. This master thesis seeksto explain the factors that driveor prevent investors from developed countries to fund projectsin developing countries. Factorslike monetary utility, societalutility, cultural distance, geographical distance, personal interest, perceived risk of crowdfunding, perceived risk on investment in developing countries, and self-efficacy have been identified inthe literature review.…