0000000000897345
AUTHOR
Anastasia Tsvetkova
Creating value through product-service-software systems in institutionalized ecosystems – The case of autonomous ships
Abstract Introducing product-service-software systems (PSSS) to the market requires forming an enabling ecosystem, which can be largely based on incumbent business ecosystems. Creating value through PSSS with autonomous capabilities will likely encounter numerous challenges related to the lock-ins in current ecosystem structure. We use institutional theory as a lens and autonomous ships as the case to shed some light on types and impacts of these barriers. We identify a set of institutional barriers pertinent to regulatory, normative and cultural-cognitive pillars of institutions. We further analyze how institutional barriers affect creating, delivering, and capturing value of autonomous sh…
Creating value through autonomous shipping: an ecosystem perspective
AbstractThe expected benefits of Maritime Autonomous Surface Ships (MASS) include increased safety, reduced costs and increased earning potential due to operational efficiencies and reduction in vessel manning. However, autonomous shipping enabled by such ships bears a greater potential than just replacing humans with machines. Rather, MASS can play a role in transforming supply and logistics chains. The value creation potential of these ships depends on the degree to which they disrupt logistics. Our aim here is to clarify how MASS create value and for whom, as well as how different actors in the maritime logistics ecosystem are able to monetize or otherwise benefit from the innovation. Ba…