Author: Lisa Whitehead

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AUTHOR

Lisa Whitehead

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Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'

2011

Submitted version of an article from the journal: International Journal of Technology Marketing. Published and definitive version available from Inderscience: http://dx.doi.org/10.1504/IJTMKT.2011.045913 The aim of this article is to identify future research opportunities for using online consumer reviews websites such as TripAdvisor.com as a case study. The literature review covers the internet and growth of eTourism, virtual communities, virtual community typologies, and the importance of TripAdvisor.com for travel research, electronic word–of–mouth (eWOM), social networking and the impact of online travel reviews on consumers. Propositions and future research opportunities are then raise…

MarketingElectronic word of mouthbusiness.industryVDP::Technology: 500::Information and communication technology: 550AdvertisingResearch opportunitiesPublic relationsbusinessGeneralLiterature_REFERENCE(e.g.dictionariesencyclopediasglossaries)VDP::Social science: 200::Economics: 210::Business: 213Computer Science ApplicationsInternational Journal of Technology Marketing

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  - PE2_6Nuclear, hadron and heavy ion physics
  - PE2_8Gas and plasma physics
  - PE2_5Classical and quantum physics of gravitational interactions
  - PE2_7Nuclear and particle astrophysics
  - PE2_9 Electromagnetism
  - PE2_10Atomic, molecular physics
  - PE2_11Ultra-cold atoms and molecules
  - PE2_18Equilibrium and non-equilibrium statistical mechanics: steady states and dynamics
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SHSocial Sciences and Humanities
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