6533b851fe1ef96bd12a8fa8

RESEARCH PRODUCT

Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'

Lisa Whitehead

subject

MarketingElectronic word of mouthbusiness.industryVDP::Technology: 500::Information and communication technology: 550AdvertisingResearch opportunitiesPublic relationsbusinessGeneralLiterature_REFERENCE(e.g.dictionariesencyclopediasglossaries)VDP::Social science: 200::Economics: 210::Business: 213Computer Science Applications

description

Submitted version of an article from the journal: International Journal of Technology Marketing. Published and definitive version available from Inderscience: http://dx.doi.org/10.1504/IJTMKT.2011.045913 The aim of this article is to identify future research opportunities for using online consumer reviews websites such as TripAdvisor.com as a case study. The literature review covers the internet and growth of eTourism, virtual communities, virtual community typologies, and the importance of TripAdvisor.com for travel research, electronic word–of–mouth (eWOM), social networking and the impact of online travel reviews on consumers. Propositions and future research opportunities are then raised.

https://doi.org/10.1504/ijtmkt.2011.045913