Ideal Types of Sport and Wellness Technology Users

A demand exists for the increasing understanding of consumers’ motives and habits related to exercising and the influence of sport and wellness technology on everyday lives. This study aims to shred light to the different types of users of sport and wellness technology by examining the influential aspects of sport and wellness technology and gamification. By thematically analyzing data from 16 indepth interviews, one group interview, and one set of observation, the study highlights the unique characteristics of the sport and wellness technology users by grouping them into ideal types that represents data as extensively as possible. An ideal type is an analytical construct to ascertain devia…