Understanding Collective action in sustainable consumption: a relational approach

Depletion of natural resources have become key issues on the European policy agenda. Bottom-up measures have emerged in several countries with a view to promoting awareness campaigns and practical actions with respect to environmental sustainability. All this has led to the creation of new strategies in the policies for consumption, redefining a new alternative geography of food and new opportunities for small enterprises excluded from globalization (Whatmore and Thorne, 1997; Miele, 1999; Murdoch e Miele, 1999; Murdoch et al., 2000). In the new emerging geography of food, the reincorporation of production processes and local consumption are spreading quickly assuming different forms such a…