0000000000938289
AUTHOR
Victoria Ikaba
It Wetted my Appetite! Demographic Differences in Perceiving Gastronomy Content on Social Media : A Study of Fast Foods Restaurants in Port Harcourt
Fast food chains have emerged to be a dominant sector in the Nigerian retail industry, contributing to employment generation and the nation’s GDP. In the face of dynamic competitive business landscape, this sector has continuously relied on the traditional method of communicating, engaging and retaining customers. This anachronistic approach has cut them from a profitable customer segment which relies heavily on ICT tools such as social media. Thus, the aim of this study is to examine the differences in the rate fast food chains utilize social media through professionally handling posting of gastronomy content on their social media pages. Utilising gastronomy as an emerging concept and/or t…
The role of Social Media on Sales strategy : A Conceptual Explication in a High-context Culture
People’s behaviours are shaped by their cultural values as much as it also influences the definition of friendship building and sustenance. Low-context cultures as marked with independent lifestyle, loosed family units and communication patterns are often characterized by fewer words. On the other hand, high-context cultures are markedly different. These cultures are characterized with high closed family units, high level of social cohesion and social identity. To achieve effective communication, it is important to understand the differences in the two cultural contexts especially when such communication is directed at the global marketplace. Interestingly, some technological innovations us…
When Customer base is not loyalty! : Differences in the Consumers' Appraisal of Performance of Mobile Telecommunications Service Providers in Port Harcourt
Reports from both local and international telecommunications agencies attest that Nigerian telecommunications industry is the fastest growing in Africa and one of the fastest growing in the world. Currently, the sector boasts of about 157 million active subscribers being serviced by four dominant operators. However, there have been strident calls by consumers to the regulatory agencies to apply sanctions to the operators as a result of persistent poor quality of service. As a matter of fact, all the service providers do not deliver uniform level of service. This study is therefore aimed at examining the differences in the consumers’ appraisal of the quality of service and offerings of the s…