Coopetition strategies to achieve a more sustainable clothing industry

The clothing industry has a reputation to operate unethical and unsustainable. Clothing companies are familiar with the issue, but the obstacles are numerous. On the ground of this, coopetition strategies can be the soulution towards a beneficial result. Coopetition strategies is when there is a collaboration between competitors, and the goal of the strategy is fix a common problem that the companies are struggling with. The thesis seeks a beneficial sustainable balance when collaborating with competitors in the clothing industry. The findings and evidence, results in a qualitative method. Five case companies are interviewed, while there was seven interviewees that participated in a semi-st…