The influence of scene and object orientation on the scene consistency effect

Abstract Contextual regularities help us make sense of our visual environment. In scenes, semantically consistent objects are typically better recognized than inconsistent ones (e.g., a toaster vs. printer in a kitchen). What is the role of object and scene orientation in this so-called scene consistency effect? We presented consistent and inconsistent objects either upright (Experiment 1) or inverted (rotated 180°; Experiment 2) on upright, inverted, and scrambled background scenes. In Experiment 1, on upright scenes, consistent objects were recognized with higher accuracy than inconsistent ones, and we observed N300/N400 event-related potentials (ERPs) reflecting object-scene semantic pro…