The Carnism Inventory: Measuring the ideology of eating animals.

Beliefs surrounding the practice of eating animals are widely held, and have been argued to constitute an ideology named carnism (Joy, 2009). We developed and validated the novel Carnism Inventory to measure two positively related components of carnistic beliefs: carnistic defense and carnistic domination. We anticipated that carnistic defense would legitimate the practice of eating animals, while carnistic domination would support the killing of animals for their meat. The Carnism Inventory showed the hypothesized two-dimensional structure as well as good internal consistencies and stability (N = 302, Study 1). We also demonstrated the convergent and discriminant validity of the Carnism In…