0000000000992408
AUTHOR
Johanna Suikkanen
Practices and perceptions on ecolabels of Finnish companies with circular economy business models
There is a need to better understand the role of ecolabels in the scope of the Circular Economy transition. The aim of this research was to study the perspectives and practices of ecolabel use among Finnish companies with circular economy business models. The survey-based research targeting 214 companies (response rate 18% = n. 39) showed that ecolabels were not commonly used among the sample of companies. (Human) resource constraints were found in this research to partially explain the low uptake of ecolabels. Therefore, the research opens further questions as to alternative benchmarking and communication tools for the environmental performance of companies that see themselves as frontrunn…
Consumption and planetary well-being
This chapter considers sustainable marketing and consumption from the perspective of planetary well-being (PW). While marketing is commonly associated with unsustainability, sustainable marketing can create, communicate, and deliver value to consumers in ways that ensure and restore the urgent needs of nature. Sustainable consumption at the acceptable threshold of disturbance on needs satisfaction globally requires critical reflection on the current norms and practices alongside thoughtful solutions for guiding action. The firstpart of the chapter presents the problematization of marketing and consumption against sustainability from the PW angle. It critically discusses the drivers of and b…
Planetary well-being and sustainable business : A work in progress
Businesses have a significant impact on global environmental and social sustainability. To address the related issues, the concept of sustainable business has been introduced, which refers to the practices that businesses can adopt to minimize their negative economic, environmental, and social impacts. This chapter presents a critical analysis of selected sustainable business concepts and practices using planetary well-being as a conceptual framework. In terms of conceptual approaches, the chapter discusses circular economy (circulation of resources without creating waste), degrowth (shrinking of production and consumption to respect planetary boundaries), and sustainability transition (rad…