0000000001024855

AUTHOR

Jefferson Ricardo Bretas Galetti

showing 1 related works from this author

International governance mode choice: Evidence from Brazilian franchisors

2021

Abstract The purpose of this article is to test a novel, integrative theory of governance mode selection in the context of international franchising from Brazil. Given the Brazilian emerging market context, we added and tested another variable in the model relating to environmental distance between the home (Brazil) and host countries. To test the theory, we employed two logistic regression models and representative data from the Brazilian Franchising Association in addition to the World Bank's Doing Business index, and the CEPII (Centre d'etudes prospectives et d'informations internationales). Findings show that three factors influence Brazilian franchisors' choices regarding international…

Index (economics)Public economicsVDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213Strategy and ManagementCorporate governance05 social sciencesContext (language use)Logistic regressionVariable (computer science)Internationalization0502 economics and business050211 marketingBusinessBusiness and International ManagementEmerging marketsMode choice050203 business & managementFinanceJournal of International Management
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