0000000001031779
AUTHOR
Gianni Di Fede
Le virtù "cardinali" del "revenue manager". Spunti di riflessione sulla misurazione della performance aziendale
The article considers the role of managerial virtues for a revenue manager, by starting from the definition and the role of the revenue management in the hotel sector.
INTO THE HOTEL REVENUE MANAGEMENT. “History & Forecast”
During uncertain times a deeper attention on strategies is highly recommended in order to minimize the loss and maintain, or gain in certain cases, market share (Vergara C., 2004). In this direction, hotels are asked to invest more in Revenue Management intelligence, not only toward the actual practices based on Room Revenue, but also taking into consideration the other incoming departments and in particular Food & Beverage. This article aims to clearing up the current state of the Revenue Management theory and practice, starting from its origin, crossing the five pillars, or the current policies and ending with a brief hint on the future of the entire hotel industry, which here we may call…
La segmentazione della domanda e dell’offerta nell’industria dell’ospitalità
No two customers are identical, even whereas they belong to the same marketing program or they choose the same product or service (Withiam G., 2000). Revenues, costs and therefore profitability differ because of the different effort required to meet the specific need of the specific consumer or group of customers. When competing, firms target information towards specific segments through direct marketing initiatives and actions (Cross R.G., 1997). This finding underlines the importance of knowing in advance customer’s characteristics, even before thinking at the service to provide, and aims to illustrate how the lodging industry normally segments its customers, and which group of customers …