The Blue Flag Programme AS Pro-Environmental Behaviour Instrument for Coastal Destinations: Towards Municipal Coastal Governance and Communication

The research focuses on evaluation of the Blue Flag programme implementation in Latvia since the year 1998, when the programme’s operations started. It includes analysis and an overview of both the national and local level impacts and the results of the programme implementation. With regard to national level, approach and experience, the overview focuses on effectiveness and the role of the Blue Flag programme as a supporting instrument for successful implementation of environmental legislation. This programme is also analysed as a communication instrument in promoting environmental policies within 500 km long of coastline areas, which in Latvia are announced the national interest territori…