0000000001039950

AUTHOR

Joëlle Brouard

showing 4 related works from this author

Logos indicating environmental sustainability in wine production: An exploratory study on how do Burgundy wine consumers perceive them

2014

Corrigendum to “Logos indicating environmental sustainability in wine production: An exploratory study on how do Burgundy wine consumers perceive them”Food Research International, Volume 66, December 2014, Page 515; Logos on environmental sustainability could consist of an effective strategy to provide consumers with accurate, understandable and trustworthy information to encourage them to buy environmentally sustainable wines. However, the large number of different logos indicating environmental sustainability available in the market raises the question of whether their associated messages are successfully conveyed to consumers. In this context, the aim of the present exploratory study was…

Wineorganic wine[ SDV.AEN ] Life Sciences [q-bio]/Food and NutritionExploratory researchContext (language use)LogoAdvertisingconsumer perceptionlogosLogos Bible SoftwaresustainabilityTrustworthinessSustainabilityProduction (economics)Business[SDV.AEN]Life Sciences [q-bio]/Food and NutritionFood Science
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Evaluating consumers' willingness to buy environmentally friendly wines: A store experiment

2014

poster + communication courte confidentiels; The French program Ecophyto 2018 aims at achieving a 50% reduction in pesticide use by 2018. The vine-growing sector being the second largest user of pesticides in France, there is a strong need for French vine-growers to engage in more environmentally sustainable practices. However, they will do so if they are sure that consumers are ready to buy environmentally friendly wines. Thus, the two main objectives of this study were to identify consumers' willingness to buy environmentally friendly wines and to estimate the impact of an information campaign. 220 wine consumers participated in the study. Each consumer came twice, at a 3-week interval, i…

[SDV.AEN] Life Sciences [q-bio]/Food and Nutritionconsumers' willingness to buyshop contextenvironmentally friendly wine[ SDV.AEN ] Life Sciences [q-bio]/Food and Nutritionwinechoice experiment[SDV.AEN]Life Sciences [q-bio]/Food and Nutritioninformation
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Branding territorial en Saône et Loire. Le Country Break

2021

International audience

[SHS.INFO]Humanities and Social Sciences/Library and information sciences[SHS.GESTION]Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administration[SHS.INFO] Humanities and Social Sciences/Library and information sciencesComputingMilieux_MISCELLANEOUS
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Evaluating consumers' sustainable choice of wine: An on-line shop experiment

2015

Evaluating consumers' sustainable choice of wine: An on-line shop experiment. 143. EAAE / AAEA joint seminar. Consumer behavior in a changing world: food, culture, society

[SDV.AEN] Life Sciences [q-bio]/Food and Nutrition[ SDV.AEN ] Life Sciences [q-bio]/Food and Nutritionorganicwineon-line shop experiment[SDV.AEN]Life Sciences [q-bio]/Food and Nutritionchoiceconsumers
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