0000000001039950
AUTHOR
Joëlle Brouard
Logos indicating environmental sustainability in wine production: An exploratory study on how do Burgundy wine consumers perceive them
Corrigendum to “Logos indicating environmental sustainability in wine production: An exploratory study on how do Burgundy wine consumers perceive them”Food Research International, Volume 66, December 2014, Page 515; Logos on environmental sustainability could consist of an effective strategy to provide consumers with accurate, understandable and trustworthy information to encourage them to buy environmentally sustainable wines. However, the large number of different logos indicating environmental sustainability available in the market raises the question of whether their associated messages are successfully conveyed to consumers. In this context, the aim of the present exploratory study was…
Evaluating consumers' willingness to buy environmentally friendly wines: A store experiment
poster + communication courte confidentiels; The French program Ecophyto 2018 aims at achieving a 50% reduction in pesticide use by 2018. The vine-growing sector being the second largest user of pesticides in France, there is a strong need for French vine-growers to engage in more environmentally sustainable practices. However, they will do so if they are sure that consumers are ready to buy environmentally friendly wines. Thus, the two main objectives of this study were to identify consumers' willingness to buy environmentally friendly wines and to estimate the impact of an information campaign. 220 wine consumers participated in the study. Each consumer came twice, at a 3-week interval, i…
Branding territorial en Saône et Loire. Le Country Break
International audience
Evaluating consumers' sustainable choice of wine: An on-line shop experiment
Evaluating consumers' sustainable choice of wine: An on-line shop experiment. 143. EAAE / AAEA joint seminar. Consumer behavior in a changing world: food, culture, society