Non-Technological Aspects on Web Searching Success

This paper studies the influence of social, cultural and emotional background of typical Web users into the web searching process. Several variables, describing such aspects, are represented and statistically analyzed with well known clustering and classifying algorithms such, as COBWEB, J48, Bayes classification, and Correspondence analysis. Results indicate that the efficiency of the complete process of Information Retrieval will not be fully understood without considering subjectivity and personality facts.