0000000001051981
AUTHOR
Per E. Pedersen
Intentions to use mobile services: Antecedents and cross-service comparisons
- This article develops and tests a model to explain consumers' intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research, the authors put forth an integrated model that explains intention to use mobile services. The model proposes four overall influences on usage intention: motivational influences, attitudinal influences, normative pressure, and perceived control. The authors study the type of interactivity and process characteristics associated with the service that moderate the effects on the relationship between the proposed antecedents and usage intention. The res…
Enterprise Portal Personalization: Direct and Indirect End-User Effects, and the Moderating Effects of Gender
Enterprise portals offer rich functionality for end- user personalization, but few studies have been conducted on the end-user effects of this feature. This article presents a study of end-user effects of personalization, using the combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) as a research framework. We propose that personalization indirectly affects end-users' intentions through effects on ease of use, usefulness, attitude and behaviour control. In addition, it may have a direct effect on end-users' intentions to use enterprise portals that is not mediated by the variables of the combined TAM/TPB-model. Because previous studies have found gender diff…
"This is who I am": Identity expressiveness and the theory of planned behavior
- Peer reviewed This paper explores the role of self-identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including a wider array of identity and social influences is developed and tested. As hypothesized, self-identity expressiveness and social identity expressiveness prove to be significant determinants of intentions to use. Moreover, the extended TPB model explains 62% of the variance in usage intentions. The paper also investigates the relationship between self identity expressiveness and attitude and between social identity expressiveness and subjective norm. The stu…
THE FIRM-LEVEL EFFECTS OF SERVICE INNOVATION: A LITERATURE REVIEW
Despite the importance of service innovation, its effects have been given relatively little explicit attention in the extant literature. Instead, researchers often implicitly assume that firm-level service innovation activities result in a number of positive financial and other effects. This paper conducts a systematic review of literature on the firm-level effects of service innovation and attempts to identify and categorize the effects suggested in the literature. The review reveals a considerable number of potential firm-level service innovation effects that have been discussed in extant research. We suggest that they may be divided into five effect categories: (1) business process effec…
Categorizing networked services The role of intrinsic-, user network- and complement network attributes
PurposeThis paper aims to investigate the properties and attributes of networked services and to propose a general categorization scheme for such services.Design/methodology/approachTwo separate studies were conducted to test the validity and applicability of the categorization scheme. First, industry experts categorized a set of pre‐selected mobile services based on the services' dominant source of value. Second, a large‐scale end‐user study of the same services was conducted for testing cross‐service differences between the proposed service categories in terms of what drives perceived customer value. It is argued that services can be categorized on the basis of whether their dominant sour…
Exploring End-User Reactions to Variations in the Value Proposition of Value Services
Value services are most often innovations where endusers have little or no experience from using the service. Designing business models for such services is a challenging task including the design of value propositions that are perceived and interpreted through end-users’ complex value assessments. This study presents the results from a study of end-user value assessments of value proposition variations for two value services – mobile VoIP and multi play services. The study suggests a method for investigating end-user reactions to value proposition variations and presents the effects of these variations on attribute perceptions and value drivers. The main contribution of the study is method…
Service innovation methodologies I : what can we learn from service innovation and new service development research? : report no 1 from the TIPVIS-project
This report presents a review of service innovation and service development literature. The main purpose of the review is to identify normative implications for service innovation methodologies. Three separate reviews are conducted and reported; an open search review based on specific search terms of relevance to service innovation methodologies, a review of articles in four of the most influential journals on service innovation/service development, and a review focusing contributions applying normative approaches and/or principles. Some of the main conclusions from the review support previous findings that the service innovation process is less formal and that it is more difficult to ident…
Innovation Management Practices in Production-Intensive Service Firms
Postprint version of the article. This paper posits that innovation management practices are contingent upon the type of industry, and examines the innovation management practices in a distinctive set of service firms: production-intensive service firms. Production-intensive services are standardised services produced at a large scale. These services have received little attention from prior comprehensive qualitative innovation management practices research. The examination in this paper is based on in-depth interviews with 21 key-employees in five large Scandinavian production-intensive service firms. The results revealed a number of innovation management practices specific to production-i…
The impact of service innovation on firm-level financial performance
This article empirically investigates if firms focusing on service innovation perform better financially than firms not focusing on service innovation. Analysis of the financial performance of 3575 Norwegian firms in the manufacturing industries supports the proposition that firms focusing on service innovation have significantly higher growth of operating results than firms not focusing on service innovation. However, this proposition is not supported in a corresponding analysis of 1132 Norwegian firms in the service industries. We elaborate on these results by investigating a variety of performance measures and by comparing the effects of service innovation between manufacturing and servi…
Service Innovation Methodologies II : How can new product development methodologies be applied to service innovation and new service development? : Report no 2 from the TIPVIS-project
This report presents various methodologies used in new product development and product innovation and discusses the relevance of these methodologies for service development and service innovation. The service innovation relevance for all of the methodologies presented is evaluated along several service specific dimensions, like intangibility, inseparability, heterogeneity, perishability, information intensity, and co-creation. The methodologies discussed are mainly collected from the Product Development and Management Association (PDMA) glossary. The main conclusions of the report are that several methodologies have been identified that may be applied to service innovation with no or minor …
Building Brand Relationships Online: A Comparison of Two Interactive Applications
Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. However, the effects of interactive communication on marketing effectiveness may depend on several factors related to each individual consumer, such as Internet experience. In this study, two of the most common applications for interactive communication—personalized Web sites and customer communities—were compared for their ability to develop consumer-brand relationships as measured by the Brand Relationship Quality (BRQ) framework of Fournier (1998). No main effects of the applications were observed. However, significant effects of Internet applications were found wh…
Value creation in mobile tourism services : evaluating the value creation concerns of the Norwegian MOVE project
Sammendrag på norsk og engelsk. The report presents the results of the evaluation activity specified as part of the MOVE project, a three year innovation project funded by the Research Council of Norway and seven industry and university partners. The aim of this project has been to establish a location-based electronic marketplace, offering mobile tourism services. Several pilot services including a map-based interface providing tourist guide functionality to the mobile handset, a web based tool for service providers’ registration of points of interest (POI), and two “infotainment” services (picture puzzle and riddle) has been developed. The Lofoten area was chosen as the target region for …