0000000001052922
AUTHOR
Lise-lotte Holmgreen
September 11, Neo-liberalism and Discourse:The Cohering Function of Metaphor
In recent years, metaphors and their function in discourse have received increased attention within the CDA-field. Hence, it has been acknowledged that metaphor plays a salient role in making discourse, its structure and arguments cohere. On this background, this article argues in favour of a more in-depth analysis of metaphor in discourse through a combined theoretical approach of Critical Discourse Analysis (e.g. van Dijk 1997a; 1997b) and Conceptual Metaphor Theory (e.g. Lakoff & Johnson 1980/2003). The claim advanced is that through this combined approach it is possible to analyse and highlight the primary functions of metaphors in media discourse, viz. that of making complex and co…
Critical Discourse Analysis of Media Texts
El volumen presenta una panorámica del Análisis Crítico del Discurso de los textos mediáticos. El Análisis Crítico del Discurso es un modelo que parte de la Lingüística Crítica, basada a su vez en la Gramática Funcional de M. A. K. Halliday. En el volumen se resumen los principales enfoques de esta teoría. El volumen está compuesto de diversos artículos en los que se analizan diferentes casos concretos de los discursos de los medios de comunicación de masas (discurso informativo, discurso publicitario, discurso televisivo y discurso fílmico) The volume presents an overview of Critical Discourse Analysis of media texts. Critical Discourse Analysis is a framework departing from Critical Lingu…