Consumer preferences for the Mediterranean Diet: Results of an empirical analysis

The Mediterranean Diet is a very healthy diet for the human organism. The study focuses on consumer behavior toward products that are part of the Mediterranean Diet. The purpose of this research is to give an insight into food awareness, to improve consumer health, by highlighting the food pyramid and lifestyles related to the Mediterranean Diet, and to understand cultural customs and habits regarding food. The empirical analysis was carried out through a survey of a sample of consumers. The questionnaire, administered online, included general cultural questions on the Mediterranean Diet, food groups, individual lifestyles, and eating habits of the con-sumers interviewed. Adherence to the M…