Trust and reputation in family businesses: A systematic literature review of past achievements and future promises

Family businesses have traditionally been recognised for their trustworthiness and reputation. Interestingly, the extant literature suggests the influence of reputation and trust on family businesses’ long-term financial success. However, despite the increasing attention the topic has received, a comprehensive overview of trust and reputation in family businesses remains lacking. The current study aims to critically examine and review the extant research on trust and reputation in the context of family businesses and uncover current research trends and future research opportunities. We identified and critically analysed 93 studies through a stringent search protocol and content analysis to …