Vastuullisuusarvot suomalaisten tekstiiliyritysten tarinoissa

Textile industry causes significant negative environmental and social impacts. Sustainability in the industry has lately yielded more and more research interest, however, sustainability communication is underresearched area. In this paper, we will focus on sustainability communications in the Finnish textile industry through the stories of companies in their webpages. Storytelling has traditionally been a mode of transmitting, producing and reproducing the culture. Stories produce a structure in the reality, explain phenomena and concretize abstract concepts. In this research, we approach the stories as rhetorical devises, which address, attract and connect the reader to the company behind …