0000000001150634
AUTHOR
Sanna-mari Kuoppamäki
Digital participation in service environments among senior electricity consumers in Finland
Research to date suggests that older adults engage with digital technologies less frequently than young adults. Studies typically focus on chronological age, ignoring the effects of life course factors on the adoption and use of digital technologies. By utilising multiple triangulation, the article investigates the role of age and life course stage in the usage of an electricity company's online services among senior consumers. The data are derived from an internet-based survey study (N = 1366) and six focus group discussions involving Finnish electricity consumers (N = 29). The results suggest that online consumers aged 50 and over utilise electricity company online services more frequentl…
Ageing and consumption in Finland : the effect of age and life course stage on ecological, economical and self-indulgent consumption among late middle-agers and young adults between 1999 and 2014
Previous studies on ageing consumers have mainly focused on chronological age and generational values or studied ageing and consumption with cross-sectional data. Few quantitative studies exist that examine the effect of age together with life course on consumption using longitudinal data. To bridge this gap, the article examines ageing and attitudes towards consumption in Finland, focusing particularly on late middle-agers (46–60 year-olds) in comparison with young adults (18–30 year-olds) between 1999 and 2014. The article explores three consumption patterns based on attitudinal statements: ecological, economical and self-indulgent consumption. Through analysis of a nationally representat…
Varttuneet kuluttajat, digitalisoituva arki ja kulutusympäristöjen muutos : digi 50+ -hankkeen loppuraportti
Väestön ikääntymisen ja palveluympäristöjen digitalisoitumisen seurauksena varttuneista kuluttajista on tullut yhä tärkeämpi kohderyhmä digitaalisille palveluille ja tuotteille. Ikääntyvien kuluttajien tarpeita, toiveita ja palveluiden käyttötottumuksia ei kuitenkaan usein oteta huomioon yritysten liiketoiminnassa, markkinoinnin suunnittelussa tai palvelumuotoilussa. Tässä tutkimuksessa tarkastellaan varttuneiden, noin 50–65-vuotiaiden, kuluttajien kokemuksia digitaalisissa palveluympäristöissä. Tutkimustulokset osoittavat, että varttuneet kuluttajat kohtaavat erityisiä haasteita mutta myös uusia mahdollisuuksia digitaalisten palveluympäristöjen käyttäjinä. Vaikka yli 50- vuotiaat kuluttaja…
A risk to privacy or a need for security? : Digital domestic technologies in the lives of young adults and late middle-agers
This chapter discusses the ways young adults and late middle-agers define their relationship with digital technologies in the contexts of housing and living. By analysing data from eight (8) focus group discussions, this chapter identifies socially shared ideals regarding consumption of digital technologies typical of young adults and late middle-agers as well as ideals that connect people over generational and life course boundaries. Young adults interpret digital technologies through concepts of time management, self-control and privacy. For late middle agers, technologies are conceptualised with meanings related to personal skills, social relationships and security. All participants nego…