Crowdsourcing: An Application of Promotional Marketing

Groups are more creative than individuals; therefore, they also contain more knowledge, and this assumption represents the central principle of crowdsourcing. The term “crowdsourcing” is a contraction of the words crowd (a large number of people) and outsourcing (the use of external assistance or help). The crowdsourcing concept was popularized and clearly defined in a Wired Magazine article published by the American journalist Jeff Howe in 2006, and since then, it has been implemented in a wide range of industries. Nowadays, with the proliferation of the crowdsourcing practices, it has become necessary to clearly define what crowdsourcing really is and what its specific limits are. So, whi…