An Empirical Examination of the Economics of Mobile Application Security

The growth of mobile devices coupled with the advances in mobile technologies has resulted in the development and widespread use of a variety of mobile applications (apps). Mobile apps have been developed for social networking, banking, receiving daily news, maintaining fitness, and for job-related tasks. The security of the apps is an important concern. However, in some cases, the app developers may be less interested to invest in the security of the apps, if users are unwilling to pay for the added security. In this paper, we empirically examine whether consumers are less willing to pay for security features than for usability features. In addition, we examine whether a third-party certif…