The Norwegian industry-led scheme restricting marketing of unhealthy food and beverages to children

Abstract Issue The Norwegian food industry has implemented a self-regulatory scheme to restrict the marketing of unhealthy foods and beverages to children under the age of 13 years. In the period 2014-2019, the scheme has treated 77 complaints and made 126 assessments of planned marketing campaigns. Description The aim of the evaluation was to explore perceptions of the scheme through interviews with stakeholders from the industry, non-governmental organizations (NGOs), and health authorities. Further, a survey among parents (n = 1117) with children under the age of 16 years was completed to map opinions on marketing of unhealthy foods and beverages to children. Results The stakeholders had…