Indicadores compuestos como metodología innovadora en Comunicación. Aplicación para la evaluación de los medios públicos europeos

2020

The currently dominant scientific production model in the field of Communication exhibits an excess of standardization towards mainly empirical work that is overwhelming caried out using quantitative techniques based on simple statistical analyses, in many cases limiting the presentation of results to a reading of the available data. This article presents an innovative proposal in this area, designed as a new form of dissemination and scientific presentation, with the objective of constructing three composite indicators that, when applied to European public service media, will enable the assessment of the perception of their social value, independence, and management efficiency. Another aim…