0000000001295036
AUTHOR
Jose M. Mateu
Is experience a useful resource for business model innovation?
ABSTRACTBusiness model innovation has been proposed as a powerful strategic tool, able to offer competitive advantage, create markets and even reshape industries. Despite these powerful effects, little research has been conducted into studying and improving business model generation methods, and even less study has gone into analysing how to define new business models that can exert a disruptive effect on markets and industries. Our work tries to fill this gap, analysing whether experience encourages or discourages the generation of disruptive business models. An empirical analysis was carried out using an experimental methodology. The results seem to contradict the currently dominant Resou…
Ex-Ante Business Model Evaluation Methods:
Purpose: The purpose of this paper is to choose the best method for ex ante business model evaluation, improve it and provide a framework to put it into practice. Design/Methodology/Approach: After an in-depth review, we chose the best method for ex ante business model evaluation, improved this method, and applied it to a real case study in which business models had been proposed for a Sustainable Smart District project. Findings: We analysed existing ex ante business model evaluation methods, justifying our choice of the best one. We improved this key question-based method by combining classic management tools and a new, promising procedure. We finally found a strong tool to improve busine…