0000000001326863

AUTHOR

George M. Marakas

showing 2 related works from this author

Omission of Causal Indicators: Consequences and Implications for Measurement – A Rejoinder

2016

ta113Statistics and ProbabilityApplied Mathematics05 social sciences050401 social sciences methodsResearch needsEducation0504 sociology0502 economics and businesscausal indicatorsmeasurementPositive economicsPsychologySocial psychology050203 business & managementCausal modelMeasurement: Interdisciplinary Research and Perspectives
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Is it really gender? An empirical investigation into gender effects in technology adoption through the examination of individual differences

2010

A recent development in the technology acceptance literature is the inclusion of gender as a moderator of the relationships between intention and its antecedents, such that some are stronger for men than women, and vice versa. While the effects have been well established, the mechanisms by which they operate, that is, which specific gender differences are in operation and how they affect intention to adopt, have not been thoroughly explored. In this research, psychological constructs with established gender differences, such as core self-evaluations, computer self-efficacy and anxiety, psychological gender-role, and risk-taking propensity, are examined. In addition, this research introduces…

technology acceptancegenderUTAUTchoice
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