User Preference and Channels Use in the Employment Seeking Process

Trust is a major issue for social capital theory and the word- of mouth concept. This paper compares social network sites with other media under consideration of trust and support. The research evaluates the difference between sources regarding trust and support to explain the situation of social network sites under consideration of the employment seeking process. The aim of this paper is the evaluation of the use of social network sites and private social networks by comparing these with job boards, company information, newspaper and official employment agency web pages. It is to identify the possible differences between information channels and the reasons for the use of different sources…