6533b7cefe1ef96bd1256e22
RESEARCH PRODUCT
Understanding the fluctuations of perceived authenticity in cultural tourism : an investigation of Bali and Alsace contexts
Prihartomo Andimarjokosubject
Tourisme culturelStratégies de voyageTravel strategiesFluctuating authenticityCultural tourismFluctuations de l'authenticité[SHS.GESTION] Humanities and Social Sciences/Business administrationExistential authenticityTravel stagesAuthenticité existentielleÉtapes de voyagedescription
The marketing of cultural tourism faces a dilemma between maximizing the economic return and nurturing the culture’s social functions. It needs to attract segments driven by cultural motifs, through a differentiation based on authenticity. Perceived authenticity changes over a time, but how it does remains elusive to researchers. This research investigated fluctuations of existential authenticity in cultural tourists in Bali. Participants were purposively and conveniently-sampled among visitors of cultural attractions. It comprised two stages: qualitative for building the model, and quantitative fortesting the variables. The first employed Grounded Theory interviewing 24 visitors, found the variables and built a modelof how they work. The second used SEM with 224 valid responses from Bali. For external validity, a survey in Alsace received 84 responses. An MGA compared samples from Bali and Alsace, eight out of ten paths were not significantly different. The model helps managers understand the fluctuations and manage the variables. Hence, this research delivered an empirical model on the fluctuations of perceived authenticity in cultural tourism.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2022-01-01 |