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RESEARCH PRODUCT
Foreign Market Entry Mode Research: A Review and Research Agenda
Francisco PuigZhi ShenJustin Paulsubject
Foreign market entry modesPublic economics05 social sciencesMode (statistics)Context (language use)HazardEmpirical research0502 economics and businessEconomics050211 marketingBusiness and International ManagementDimension (data warehouse)MarketingGeneral Economics Econometrics and Finance050203 business & managementForeign marketdescription
ABSTRACTThis article gives a retrospective look at the main determinants of foreign market entry modes and examines the variables and conditions used in empirical studies in this stream of research. We found that there is an “analytical context hazard” in past studies. The findings suggest: first, future research should focus on developing and extending theories with reference to strategy dimension and market/industry environment; second, the interrelationship between the main entry mode determinants should be figured out; third, attention has to be paid to the entry modes of firms from non-developed economies in research.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-09-13 | The International Trade Journal |