Segmenting the spectators of national team sports: the case of a pre-competition match

6533b7cefe1ef96bd1256f85

RESEARCH PRODUCT

Segmenting the spectators of national team sports: the case of a pre-competition match

subject

Marketing Competition (economics)Favourite Focus (computing)Sports spectators Basketball Market segmentation Advertising Sociology Business and International Management Sports marketing Stadium Finance

description

It has become common for academics and sports marketing professionals to study and explain the heterogeneity and complexity of sports spectators' behaviours and attitudes, with numerous works addressing this topic But these surveys are more about fans of professional sports clubs (soccer, basketball, baseball, hockey, etc) who attend regular season games in their favourite teams' home stadium or arena. To our knowledge, very few studies have been conducted into spectators of national teams. It is these spectators who are of the focus of this paper.

year	journal	country	edition	language
2015-07-01	International Journal of Sports Marketing and Sponsorship

https://doi.org/10.1108/ijsms-16-04-2015-b006

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