6533b7cefe1ef96bd125753d
RESEARCH PRODUCT
Gli acquisti di prodotti florovivaistici in Italia
Emanuele SchimmentiAntonino GalatiValeria BorsellinoSalvatore Tinerviasubject
AcquistiProduzioni biologicheSettore AGR/01 - Economia Ed Estimo RuraleFiori e piante ornamentalidescription
This paper examines the consumers’ behaviours in buying flowers and ornamental plants in Italy, through the analysis of attitudes, motivations, preferences and, in particular, of the tendency to purchase organic flowers and ornamental plants. The results if, on the one hand, show a modest spread in purchasing organic flowers and ornamental plants, on the other hand, show a good tendency to purchase and the willingness to pay for organic products, revealing concrete opportunities of growth for this area of the market.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2012-01-01 |