0000000000093993
AUTHOR
Salvatore Tinervia
Gli acquisti di prodotti florovivaistici in Italia
This paper examines the consumers’ behaviours in buying flowers and ornamental plants in Italy, through the analysis of attitudes, motivations, preferences and, in particular, of the tendency to purchase organic flowers and ornamental plants. The results if, on the one hand, show a modest spread in purchasing organic flowers and ornamental plants, on the other hand, show a good tendency to purchase and the willingness to pay for organic products, revealing concrete opportunities of growth for this area of the market.
How Organizational Resources and Managerial Features Affect Business Performance: An Analysis in the Greek Wine Industry
Despite the growing interest of the wine industry in quality and environmental certifications and the influence of these standards on positioning in international markets, scholarly research has paid proportionally limited attention to the link between winery export intensity and the adoption of internationally recognized standards. This study aims to analyze which factors make an organizational model performant, and to verify the impact of the adoption of third-party certifications on the export performance by using the resource-based view (RBV) theory as a theoretical lens. Findings show that younger wineries are more oriented towards the adoption of voluntary quality and environmental ce…
INTERNATIONALISATION OF SMALL AND MEDIUM SICILIAN WINERIES: AN EXPLORATORY STUDY BASED ON THE RBV APPROACH
Strategies of internationalization, such as export, have a central role as well to safeguard the market position and survival for many enterprises, including small and medium ones. The aim of this study is to investigate, through a resource-based view (RBV) approach, the main firms' internal factors that affect the export propensity of sparkling wines producers in Sicily and their ability to insert into foreign market. Based on review of extant literature we have identified the main factors, related both to the firms and to the managers characteristics, that affect the firm performance in the export market. Using survey data of 94 Sicilian small and medium wineries export oriented, this pap…
The role of internal resources in the competitive positioning of Sicilian wine cooperatives
The paper is an original article that uses accounting frameworks to determine what creates a competitive advantage in a cooperative business model. In particular, it investigates the influence of tangible, intangible and financial resources on the business performance of cooperatives operating in the Sicilian wine industry, with the RBV of the firms as a theoretical background. Using a linear regression model, our results show that tangible and financial resources are a source of a sustained competitive advantage. This study fills the gap existing in the strategic management literature related to the role of resources, tangible and intangible, in the cooperative system, providing both theor…
A fact-finding investigation on Sicilian wine firms attitude towards third party voluntary certifications: motivations and alternative impact assessment approaches
In the last few decades an increasing emphasis of public and private organization on quality and safety control, on traceability of food products and on environmental issues, has been registered. Mandatory public standards and private voluntary today drive this process in order to assure food safety and traceability standards. The aim of this work is to analyze the main reasons that drives some Sicilian wineries in the adoption of quality voluntary standards, and comparing their economic attitudes and performance with those firms not certified. Results show a very similar performance patterns among the two groups of firms, highlighting a series of differences that are not directly attributa…
Changes in the international wine market competitiveness
This study offers a contribution to understanding the complexity of the international wine trade analysing the specialisation patterns of 14 among the most important wine world actors in the period 2007â2016, in order to verify if the patterns of comparative advantages for the trade of this countries have experienced significant changes. Using the Lafay index, as a comparative advantage measure, our results reveal deep changes in the global wine market exchange. Our result constitutes a base element for the future development of the competitive scenario and provides some both theoretical and practical implications. In the baseline projection, the maintenance of the competitive position is…
Italian wines in the new world wine consumers countries: the case of the Russian market
Over the last few decades, the wine market has been affected by a deep structural transformation due to globalization and mounting international competition. In particular, the wine demand has registered a geographical change with a fall in the traditional markets and an increase in the new markets among which Russia and China. Russia is one of the largest markets for wine on the planet, therefore, know what quality attributes are appreciated by Russian consumers is relevant in order to define effective business and marketing strategies. An hedonic price model has been used in this work in order to estimate implicit price for the main objective attributes of Italian wine sales in the Russia…
THE PREMIUM PRICE FOR ITALIAN RED WINE QUALITY ATTRIBUTES IN THE JAPANESE MARKET
In this paper we apply the hedonic price model in order to estimate implicit price for the main objective characteristics appearing on the label of Italian wines sold in Japan, easier to identify than sensory attributes by consumers. In this paper, the wine searcher dataset has been used in order to select the retailer price and the research score for 829 wines, for each of which we have observed information about their geographical origin, vintage, grape varieties, vintage, and the alcohol degree. Our results indicate that international grape varieties, alcohol content and the year of production explain the major part of price difference. On the other hand, the origin appellations linked t…
WEB-SITES QUALITY AND BUSINESS PERFORMANCE: AN EMPIRICAL INVESTIGATION IN THE SICILIAN WINERIES
In recent years, several enterprises in different sectors have adopted e- business models exploiting the potential offered by ICT and particularly by the internet. As many authors have highlighted, web presence offers enterprises important opportunities which are linked to overcoming spatiotemporal and cost limits which characterize traditional means of communication. This study aimed to analyze how the web marketing is used in Sicilian wineries, and the relationship between the quality of content and features of websites to their business revenue. results show a different approach to web marketing by wineries which use the net as a mere tool to promote their image, to increase their visibi…
Italian red wine in the Japanese market: a hedonic price analysis
This study applies the hedonic pricing model to examine important objective attributes appearing on the label of Italian wines influencing average customer wine prices in Japan. Data on 829 red Italian wines sold in the Japanese market were collected through the wine searcher dataset, and the information included on the wine labels, useful for assisting in the selection and appreciation of wines, has been included. A log-linear model was esteemed and the proposed hedonic equation accounted for 43.5% of the variation in wine prices. The results indicate that international grape varieties, alcohol content and the year of production explain most of the price difference. On the other hand, the …
Internal resources as tools to increase the global competition: the Italian wine industry case
Purpose The purpose of this paper is twofold: first, it identifies distinct organizational models in a sample of small and medium enterprises operating in the Sicilian wine industry; and second, it identifies the key factors enabling a superior export success. Design/methodology/approach Internal resources were analyzed theoretically in order to achieve the aims of the study. Subsequently the empirical investigation was carried out administering a questionnaire to a sample of 102 wineries in Sicily, Italy. A cluster analysis was performed in order to group these firms into homogeneous categories. Findings The findings show that success in the international market is more common among winer…
The integration of quality and safety concerns in the wine industry: the role of third-party voluntary certifications
Abstract Over the past few years, public attention has focused on the quality and safety control, traceability, and environmental issues surrounding food products. Several mandatory public standards and private voluntary schemes worldwide have been developed to address these concerns. Using survey data, this paper analyses the key factors affecting the adoption of voluntary quality standards in the wine industry and the existence of a relationship between the adoption of voluntary quality standards and economic performance, measured in terms of labour productivity and marketing behaviour. The survey involved 89 cellars, of which 68 were non-certified and 21 had one or more food quality cert…
PATTERNS OF COMPARATIVE ADVANTAGES AND THEIR CHANGE FOR THE WINE INDUSTRY IN THE INTERNATIONAL SCENARIO
The aim of this study is to analyse the specialization patterns of the main wine world actors, consumers and traders, so as to verify whether or not the patterns of comparative advantages for the trade of this countries have experienced significant changes over the period 2003-2012. The analysis carried out through the estimating of Lafay index reveals deep changes in the global wine market. In particular Italy, France, and Spain, though keeping an unquestioned importance in the international scenario, are experiencing a progressive loss of competitiveness. Differently, new countries have reinforced their presence in the international market, and among them Chile for the bottled wines, and …
HOW TRANSACTION COSTS AFFECT THE SALES CHANNEL CHOICE: AN EMPIRICAL RESEARCH IN THE SICILIAN ORNAMENTAL PLANT SECTOR
This paper, based on transaction costs theory, represents a contribution to the existing literature, and a first step towards a more in depth study, aimed to identify the more important transaction costs able to influence the strategic choices of firms. In particular, this approach has been used to evaluate, through a telephone survey, the influence of transaction costs on the sale channels choice made by a small sample of Sicilian firms active in the Ornamental Plants economic sub-sector. Results show that transaction costs increase moving from direct sale to the sale to wholesalers and large scale retail (LSR) channels, confirming our starting hypothesis. In particular, information and ne…
Motivations, adoption and impact of voluntary environmental certification in the Italian Forest based industry: The case of the FSC standard
Abstract Over the past few years several private voluntary schemes have been developed worldwide to address the environmental issues in the forest based industry. Using survey data, this study analyse the main factors motivating companies operating in the Italian forest based industry to implement FSC (Forest Stewardship Council) standard, as a tool to promote responsible forest management and traceability of derived products, and the impact of this standard on the economic and organisational results. The findings provide evidences that signalling mechanisms drive the entrepreneurs towards the adoption of FSC certification, followed by moral and ethical reasons. In terms of impact, emerges …
Website quality and internal business factors: An empirical investigation in the Italian wine industry
Purpose The purpose of this paper is dual. The first is to assess the quality of websites of Italian wineries, using the Web Assessment Index (WAI), and compare e-commerce and e-marketing websites. The second is to verify the existence of a relationship between the website quality and business revenue, on one hand, and the characteristics of managers, on the other. Design/methodology/approach A two-step survey was carried out to respond to the aims of the study. First, a sample of wineries was contacted to capture information on both the wineries and managerial characteristics. On the basis of the observed data, a second step of the analysis was performed taking into consideration 84 winer…
The premium price for Italian red wines in new world wine consuming countries: the case of the Russian market
Italian wine is increasingly appreciated in new world consumer countries and, in particular, in Russia where consumers associate its consumption with an Italian lifestyle. In this paper, market value for wine search attributes is measured through the estimation of a hedonic price model using online data from a Wine Searcher website and the information contained in the labels of wines marketed in Russia. Results show a premium price for wines from Piedmont and Tuscany, and in particular for non-native varieties and for Indicazione Geografica Tipica and Protected Geographical Indication wines. Additionally, vintage and higher alcohol content have a significant positive impact on the prices th…
What are the effects of sea warming on the fishing industry?
The paper analyses the impact of Mediterranean Sea warming on some species of small pelagic fish (pesce azzurro) in the Italian fishing industry. In particular, through a time series regression model, the research examines the productivity trend in physical terms of target species of small pelagic fish from 1950 to 2016, considering the Mediterranean Sea Surface Temperatures Anomalies as an indicator of sea warming, and the Western Mediterranean Oscillation index and the North Atlantic Oscillation index as proxies of climatic variability. The research results show an evident link between the reduction of fish availability and sea warming, with potential repercussions on the incomes of the e…
The determinants affecting the internationalisation of the Italian SMEs producing sparkling wines: An empirical study on the RBV of the firms
In the last few years, wine industry has been characterised by profound changes that have determined an intensification of competition on a global scale. The aim of this study is to identify the firms’ internal factors that most influence the export intensity and the ability to fit into the international market of the Italian wineries producing sparkling wines through a resource-based view (RBV) approach. Results of our study supporting the findings of previous empirical researches presented in this paper. In particular, the main factors affecting export intensity are: innovation degree and intensity of investment in advertising and promotion, among firms’ characteristics, and abroad experi…
Economic aspects of pedotechnique applications in large scale farming: a case study
Conference of the World Association of Soil and Water Conservation
Le imprese florovivaistiche siciliane e le relazioni con il mercato
Lo studio si propone di analizzare la relazione tra i costi di transazione e le strategie adottate dalla imprese che operano nel comparto florovivaistico, con particolare riferimento alle diverse tipologie di canale di commercializzazione adottato.I risultati mostrano che la costituzione di consorzi di tutela o di associazioni di produttori florovivaistici potrebbe conferire agli imprenditori maggiore potere contrattuale e sostegno durante le diverse fasi del processo produttivo.
Social media as a strategic marketing tool in the Sicilian wine industry: Evidence from Facebook
Abstract Over the last few years, many companies have integrated social media, and social networking sites in particular, into their communication and media plan, leading to a deep transformation of the organizational models and changing the companies׳ marketing dynamics. This study has dual aims: first, to recognize and validate the firm׳s social media (SM) efforts in its use of the Facebook platform; second, to examine the relationships among the firm׳s SM efforts and some firm and managerial characteristics. In order to achieve these research aims, data on 45 wineries were collected and analysed, using a model that considers three different dimensions of the firms׳ activity on the social…
Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy
Abstract The purpose of this paper is to identify the main factors affecting the consumption of avocado fruit among Italian consumers. In order to respond to the aim of the study, an empirical survey was conducted through the submission of an online questionnaire to 327 consumers. An ordered logit econometric model was adopted to examine the relationship among some explanatory variables and the frequency of consumption of avocado fruit. The findings of this study show that the consumption of avocado fruit is affected by different factors, including fruit consumption habit, neophilia attitudes, and various intrinsic and extrinsic quality attributes (credence attributes in particular). The st…
The Quality Perception of Fresh Berries: An Empirical Survey in the German Market
AbstractThe present work aimed to investigate the main quality attributes that influence the purchase decisions of fresh berries. To this regard, an empirical survey has been conducted by interviewing 200 consumers of fresh berries at the exit of the main centers of the large scale retail trade in the city of Munich (Germany). An econometric model has been adopted to examine the relationship that single attributes has on the purchase frequency of fresh berries. Results showed that nutraceutical properties and health benefits of berries have a strong appeal to the consumers and confirmed that intrinsic attributes are determinants of consumer purchase decision
Drivers affecting the adoption and effectiveness of social media investments: The Italian wine industry case
Purpose The purpose of this paper is twofold: first, to identify distinct organisational models in a sample of firms operating in the wine industry; and second, to identify the main internal resources that characterise those firms most motivated towards the adoption of social media (SM) tools and those that perceive SM investment as more effective. Design/methodology/approach The empirical investigation was carried out by administering an online questionnaire to a sample of 82 Sicilian wineries. The principal component analysis was used to identify latent factors that drive managers to invest in SM technologies and to measure the impact perceived by managers. Subsequently, a cluster analys…
Label Style and Color Contribution to Explain Market Price Difference in Italian Red Wines Sold in the Chinese Wine Market
This study employs a hedonic price methodology to investigate the implicit price of individual labelling characteristics of Italian red wines sold in the Chinese market. Our results highlight the most important quality attributes (extrinsic and intrinsic) given in the label capable to explain price difference. In particular, reveal significant premium price for wine origin, identified in particular through the DOC/DOCG appellation given in the label, and for clean labels or labels with particular designs. On the contrary, a price discount has been revealed for Italian wines produced with local grape varieties and with a label characterised by warm colors. These results, partly in disagreeme…
Behaviour of consumers of conventional and organic flowers and ornamental plants in Italy
The paper analyses preferences and motivations of Italian consumers of flowers and ornamental plants, both conventional and organic. The results helped to outline their profile. Purchases are still done in the traditional places (flower shops for cut flowers and plant nurseries for potted plants), however positive trend is found for potted plants purchases at large distribution chains. Some differences came out as to purchase motivations: cut flowers are mainly bought in special occasions whereas potted plants purchases are linked to personal use. The results confirm a positive relationship between the purchase of flowers and plants and the age of the interviewees, besides showing that wome…