6533b833fe1ef96bd129c1be
RESEARCH PRODUCT
The determinants affecting the internationalisation of the Italian SMEs producing sparkling wines: An empirical study on the RBV of the firms
Maria CrescimannoAntonino GalatiSalvatore TinerviaMatteo RossiDomenico Farruggiasubject
Information Systems and Managementmedia_common.quotation_subjectForeign languageSMEManagement Science and Operations ResearchInvestment (macroeconomics)Competition (economics)InternationalisationInternationalizationPromotion (rank)Resource (project management)Empirical researchItalyScale (social sciences)Export intensitySettore AGR/01 - Economia Ed Estimo RuraleResource-based view theorySparkling wineriesRBVBusinessBusiness and International ManagementMarketingIndustrial organizationmedia_commondescription
In the last few years, wine industry has been characterised by profound changes that have determined an intensification of competition on a global scale. The aim of this study is to identify the firms’ internal factors that most influence the export intensity and the ability to fit into the international market of the Italian wineries producing sparkling wines through a resource-based view (RBV) approach. Results of our study supporting the findings of previous empirical researches presented in this paper. In particular, the main factors affecting export intensity are: innovation degree and intensity of investment in advertising and promotion, among firms’ characteristics, and abroad experience, proficiency of foreign languages, educational level, and perception barriers, among managers’ characteristics.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2014-01-01 |