6533b86cfe1ef96bd12c804f
RESEARCH PRODUCT
The Quality Perception of Fresh Berries: An Empirical Survey in the German Market
Domenico FarruggiaAntonino GalatiSalvatore TinerviaMarina Crescimannosubject
0301 basic medicinegerman market030109 nutrition & dieteticsInterviewmedia_common.quotation_subjectfresh berriesquality perceptionconsumer shopping behaviorGeneral Medicinefood qualityquality perception fresh berries food quality consumer shopping behavior german marketlanguage.human_languageGerman03 medical and health sciencesEconometric modelWork (electrical)PerceptionScale (social sciences)Settore AGR/01 - Economia Ed Estimo RuralelanguageQuality (business)BusinessMarketingFood qualitymedia_commondescription
AbstractThe present work aimed to investigate the main quality attributes that influence the purchase decisions of fresh berries. To this regard, an empirical survey has been conducted by interviewing 200 consumers of fresh berries at the exit of the main centers of the large scale retail trade in the city of Munich (Germany). An econometric model has been adopted to examine the relationship that single attributes has on the purchase frequency of fresh berries. Results showed that nutraceutical properties and health benefits of berries have a strong appeal to the consumers and confirmed that intrinsic attributes are determinants of consumer purchase decision
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-01-01 | Agriculture and Agricultural Science Procedia |