6533b824fe1ef96bd12815de
RESEARCH PRODUCT
Italian red wine in the Japanese market: a hedonic price analysis
Salvatore TinerviaMaria CrescimannoAntonino Galatisubject
WineEconomics and EconometricsPrice difference020209 energyItalian wineJapanese wine marketHedonic pricing02 engineering and technology010501 environmental sciences01 natural sciencesJapanese marketPrice analysisquality extrinsic attributeOrder (exchange)Settore AGR/01 - Economia Ed Estimo Rurale0202 electrical engineering electronic engineering information engineeringEconomicsProduction (economics)Alcohol contentMarketingBusiness and International Managementhedonic price model.0105 earth and related environmental sciencesdescription
This study applies the hedonic pricing model to examine important objective attributes appearing on the label of Italian wines influencing average customer wine prices in Japan. Data on 829 red Italian wines sold in the Japanese market were collected through the wine searcher dataset, and the information included on the wine labels, useful for assisting in the selection and appreciation of wines, has been included. A log-linear model was esteemed and the proposed hedonic equation accounted for 43.5% of the variation in wine prices. The results indicate that international grape varieties, alcohol content and the year of production explain most of the price difference. On the other hand, the appellations of origin linked to specific Italian territories negatively affect the medium price of wine. The proposed model will provide useful information for export-oriented Italian wineries in order to establish effective marketing strategies.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-01-01 | Global Business and Economics Review |