6533b7cefe1ef96bd1257733
RESEARCH PRODUCT
L'affectif dans les comportements d'achat et de consommation
Christian Derbaix Marc Filsersubject
AttachementPersuasion (psychologie)AttitudesPersuasion (Psychology)Marketing comportementalConsommateurs[SHS.GESTION]Humanities and Social Sciences/Business administrationConsumers[ SHS.GESTION ] Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administrationComputingMilieux_MISCELLANEOUSdescription
National audience; ...
year | journal | country | edition | language |
---|---|---|---|---|
2010-01-01 |