Search results for "Consommateurs"
showing 10 items of 23 documents
Impact of reducing fat, salt and sugar in commercial foods on consumer acceptability and willingness to pay in real tasting conditions: A home experi…
2017
International audience; Decreasing obesity or cardiovascular disease can be achieved by eating healthier foods with reduced contents of fat, salt and sugar. However, these ingredients have a significant impact on the sensory quality of the food products that contain these ingredients, especially cooked sausage, chorizo, dry sausage, cheese and muffins. In this study, consumer appreciation of these five commercialized products (non reformulated versions) and their respective reformulated versions with reduced contents of salt, fat and sugar was tested. An original home experiment was performed to assess consumer appreciation in natural consumption conditions. The experiment was divided into …
Les petites histoires extraordinaires des courses ordinaires: vous ne retournerez plus faire vos courses de la même façon après la lecture de cet ouv…
2011
National audience; ...
L'affectif dans les comportements d'achat et de consommation
2010
National audience; ...
Les activités des consommateurs face aux linéaires de vin : une tentative d'explication
2022
Sensory analysis with consumers using Free-Comment : analyses, performances and extensions
2021
Free-Comment (FC) consists in panelists describing the products using their own terms. Despite its benefits, notably the circumvention of limitations inherent to pre-established lists of sensory descriptors, FC remains rarely used because its performances are not well documented and its analyses and range of application remain limited. This thesis aims to overpass these limitations, highlighting the benefits and the potency of FC and thus put it in the spotlight for sensory analysis with consumers.For the pretreatment of FC data, a semi-automatized procedure is proposed. It enables the practitioners to extract an a posteriori list of sensory descriptors with a compromise between minimizing …
Relations entre le système de consommation et les comportements en magasin : une approche par la valeur : application au vêtement
2011
Within the course of the theory of cultural consumption (CCT), this research aims to enlighten on the relationship between the consumer to hir or her system of consumption. The first part, qualitative, attempts to describe the nature of the relationship between the consumer and his or her system (the wardrobe in our case) through an anthropological study and a semiotic study. The data was collected by way of observation (video and audio taped) during usage experiences. The second part, quantitative, measures separately the sedimentation of value linked to usage and shopping experiences. Applied to the clothing market, results show the value of the organisational and systemic concerns (which…
La quasi-gratuité de l'exercice du droit de rétractation du consommateur : l'application aux frais de livraison
2010
International audience
Le marketing expérientiel : vers un marketing de la cocréation
2015
National audience; L’approche expérientielle postule que le consommateur cherche à vivre des expériences deconsommation pour le plaisir, l’émotion et les sensations qu’elles lui procurent. Cet ouvrage précise comment mettre en œuvre, piloter et évaluer des expériences de marque riches et différenciantes dans des contextes multicanaux. Il intègre les évolutions récentes sur le sujet qu’illustrent des cas pratiques et les interviews de nombreux chercheurs et professionnels. Il décrit ce qui a révolutionné le marketing ces dernières années, comme la montée en puissance du pouvoir du consommateur et la multiplication des outils numériques qui en rendent possible l’exercice. On est ainsi passé d…
Les nouveaux enjeux du marketing
2016
Connaître et prendre en compte les nouveaux canaux de distribution et l'évolution du comportement des consommateurs.