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RESEARCH PRODUCT

Parental role models and the decision to become self-employed: The moderating effect of personality

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This paper uses social learning theory to examine the influence of parental role models in entrepreneurial families. We distinguish between paternal and maternal role models and investigate how their influence on offsprings’ decision to become self-employed is moderated by personality, specifically the offsprings’ openness. We use data on 461 alumni from eight German universities. Our results show not only that the presence of a parental role model increases the likelihood that individuals become self-employed, but that the influence of role models also depends on the individual’s openness. We discuss the implications of our findings for research on entrepreneurial families, role models, and the psychology of the entrepreneur.