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RESEARCH PRODUCT

Organisasjonsendring i Stabæk Fotball : en kvalitativ undersøkelse av Stabæk Fotballs strategiske valg for å overleve som toppklubb

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Masteroppgave i idrettsvitenskap - Universitetet i Agder 2016 The purpose of this master thesis has been to locate which strategic choices Stabæk Fotball have made from 2012-2015 in order to survive as a high level football club. The study has an organizational perspective, and the changing processes of the club are analyzed by using the Pettigrew´s (1987) contextualist approach. The problem I wanted to address: Which strategic choices have Stabæk Fotball made to survive as a high level football club? This master thesis is based on a qualitative case study method. The data has been collected mainly by depth interview with five persons, and looking at the accounting of the club´s business as an entirety. The five persons interviewed have been in center of the ongoing changes throughout the period, and have had positions within different boards and the leadership of the club. Stabæk was a club in serious financial problems. As a consequence, Stabæk has been forced to make a lot of choices about the club´s structure. The study shows that through better financial management, the club has been able to rise and get back on its feet. From a short term goal to survive, the finances have grown, and now the club can start thinking further ahead. The conclusion based on the findings I have made, shows a coherence between the financial and structural choices the club has made, and their visions, goals and values. Keywords: Organizational change, financial management, strategic choices, contextualist approach, vision, culture and football.